Modular Services for Every Stage

Your Gateway & Compliance Partner for Vietnam FMCG Expansion

Important Note for International Brands: Viet-Navigator is a specialized market-entry service agency, not a trading house or direct buyer. We act as your localized execution arm in Vietnam—handling regulatory compliance, lab testing, permit applications, and strategic distributor matchmaking.

Our Streamlined Two-Phase Market Entry Framework


Instead of confusing multi-stage pricing, we take your brand from regulatory clearance to retail shelves through a clear, transparent two-phase roadmap designed for FMCG, food, and beverage manufacturers.

Phase 1:
Regulatory Compliance & Market Validation

Get legally cleared to sell in Vietnam and ensure your product fits local retail pricing structures.

  • Timeline: 4 to 6 Weeks
  • Starting Professional Fee: USD $700 (Excludes official government lab and import permit filing costs, billed transparently at exact cost)
  • Key Scope of Execution:
  • Regulatory & Formula Audit: Review product ingredients against Vietnamese Ministry of Health (MOH) standards.
  • Lab Testing & Công Bố Coordination: Manage sample delivery to accredited local laboratories for mandatory testing and secure product self-declaration approvals.
  • Import Permit Processing: Handle all dossier preparation and government liaison for seamless customs compliance.
  • Channel Pricing & Retail Fit Analysis: Conduct rapid benchmark pricing checks across key trade channels to ensure your export pricing is competitive for local consumers.

Phase 2:
Channel Matchmaking & Distribution Launch

Connect with vetted local distributors, Modern Trade (MT), and General Trade (GT) networks to scale your sales volume.

  • Timeline: 4 to 8 Weeks
  • Starting Professional Fee: USD $1,000 (Retainer structure covering partner outreach and launch execution)
  • Key Scope of Execution:
  • Localized B2B Pitch Packaging: Translate and format your product profiles into high-impact commercial decks tailored for Vietnamese FMCG buyers.
  • Distributor Vetting & Introductions: Arrange structured pitch meetings and sample evaluations with at least 2 to 3 vetted local distribution partners.
  • Supply Chain & Shelf-Life Compliance: Advise your supply chain team on local central warehouse acceptance rules (such as maintaining 60%–70% remaining shelf-life) to prevent port rejections.
  • Channel Activation Support: Guide initial placement strategies across MT, GT, and digital retail avenues.

Ready to Expand into Vietnam?

Stop guessing your way through local regulations. Partner with an expert team that clears your legal hurdles and connects you directly with trusted local buyers.